Grownup Problems

Most people think that kids have it easy. But in 2021 alone, Kids Help Phone had over 4 million connections as young people struggled with problems like anxiety, depression and grief. We needed more people to take kids’ mental health seriously.

We asked celebrities Malin Åkerman, Karen Robinson and Tatiana Maslany to lend their voice to kids. Calls and texts to Kids Help Phone were read by these influential adults across TV, social and radio so that more people would pay attention. In print and out-of-home, we used simple misspellings to convey the complex problems kids were facing.